There’s a lot of really great, hard data here, packed into a concise presentation. If you’re a small business owner, you don’t always have access to this kind of research.
This presentation by Kierstin De West of Conscientious Innovation (Ci) contains tons of relevant, recent data about what consumers think about when they think about sustainability and ‘buying local’.
Kierstin is making her presentation available under a Creative Commons license, so you can use the material as long as you give them credit.
She presented some of her company’s recent research findings at the recent launch of LoCo BC.
Kierstin’s full presentation is here in three different forms:
Screencast, audio Podcast, and a PDF copy of her presentation. Tip: You’ll find the data graphs a lot easier to read in the PDF .
If you want more details, or to get some custom research for your company, contact her at Conscientious Innovation. They also have a number of follow up studies in the field right now.
Screencast: The cultural shift to sustainability and the importance of local
Podcast: Here’s the audio only podcast of Kiestin’s presentation:
If you’d rather get it on iTunes, here’s the direct link.
PDF: Here’s a copy of Kierstin’s presentation in PDF format
Video, Podcast and PDF are licensed under Creative Commons license: Attribution-Noncommercial-No Derivative Works 2.5 Canada
Kierstin played a video by League of Gentlemen at the presentation. As it turns out, the wrong clip ran at the time, but through the magic of the internet, you can see the one she meant to show here. It is hilarious.