LOCO is all about promoting its members and facilitating partnerships between members. When we learned Sandra Garcia of Conscious Public Relations Inc had landed a contract with a LOCO follower within a week of joining the organization, we wanted to learn more about the story behind getting the contract, what motivated Sandra to join LOCO, and what advice she would offer new members to help them get the most out of belonging to the LOCO community.
What inspired you to join LOCO BC? How long have you been a member?
Sandra: I first heard about LOCO BC near the end of 2011; around the same time I was exploring rebranding my company. I rebranded the company in 2012. Along with wanting to work with ethical companies, I also wanted to support local businesses and the local economy, so when I launched the rebrand, toward the end of 2012, I joined LOCO BC. I’ve been a member now for about a year and a half.
You had your first contract with a LOCO follower within a week of joining LOCO. Could you tell us a bit about the contract and how LOCO was involved in the process?
Sandra: LOCO BC sent out a message through their social media platforms, welcoming me as a new member. A business owner, Colin Bell who was following LOCO BC on Twitter, saw the tweet and contacted me about doing a PR campaign for his business franchise, VIP Bin Cleaning Vancouver. After we connected on Twitter, we connected through email, and signed an electronic contract for the project. The company cleans residential, commercial, and industrial waste containers using recycled water and environmentally friendly cleaners and deodorizers. The owner wanted to coordinate a PR campaign with the City of Vancouver’s launch of its Green Bin program in 2013. The project lasted for three months.
Have you had other contracts, or developed other partnerships with LOCO members or followers since then?
Sandra: I’ve been working with Saul Good Gift Co to send gifts to my clients. It’s good to know what’s out there locally.
What do you value most about belonging to LOCO BC?
Sandra: I love the sense of community and going to mixers where I get to meet people who share the same values.
What suggestions or tips would you give to new members for getting the most out of belonging to the LOCO community?
Sandra: Go to the mixers and meet people. Reach out and connect with other members through social media. Stay involved with the organization and share ideas or suggestions for a venue or a Lunch & Learn topic. It’s a close community, and Amy and Julia are easy to reach, so if you have an idea it’s easy to get an event together.
What services do you offer LOCO members?
Sandra: LOCO members receive 10% off on most of my services, which include three-month Publicity campaigns, Social Media set up or three-month campaigns, writing website copy, or strategy consultation. For a list of services and pricing, click here.