What’s Your Business?
Made in small batches with plant based dyes, Wildcrafted Wool produces eco yarns to yearn for from BC Gulf island rare breed sheep, vegan hemp and certified organic U.S. cotton. Since we began in 2009, our dyes are 100% natural, many of them wildcrafted and cultivated in southern coastal British Columbia, Coast Salish Territories. Each skein is lovingly hand dyed and one-of-a-kind without the use of harsh chemicals and heavy metals. We also produce collections of fine knitwear, and funktional felts. Fibre art as nature intended!
Why Did You Start Your Business?
As an artist seeking alternatives to a highly extractive and globalized economy, I began to experiment with what was literally in my backyard, weeds and lots of them. They made some of the most beautiful colours on the wool small organic farmers of the Gulf Islands were literally trashing because there was no market for their fleeces. The only byproduct I have is incredible plant fertilizer. Full circle fibre. I was hooked.
What’s The Most Important Business Lesson You’ve Learned?
The art of shameless self-promotion. Whether you’re at the grocery store and someone comments on the sweater you knit, gardening and wonders what kinda plants those are, dude at a party that wants to know what I do for a living; these are all opportunities for your elevator speech i.e. word of mouth marketing. Give them your card, get their email for your newsletter. You gotta talk and be your own agent but remember, it is an art.
What Local Suppliers (goods or services) Can't You Live Without? Why?
Opus Art Supply and MAIWA Supply for the amazing art and dye supplies that come with lots of great free advice.
How Are Your Products/Services Environmentally And Socially Beneficial?
From the materials used to the processes used to dye each skein to the handcrafted nature of all the fibre works we produce, every step aims to engage farmer, artisan and consumer in a self-sufficient web that cares for each other and the planet in a responsible manner. Whether it’s designing wool cozies for local craft beer or using local wool from BC rare breed sheep from small organic farms or GMO free organic cotton our livelihood depends on cultivating environmental and social integrity.
How Do You Support Other Local Businesses?
By buying from local suppliers and farmers and voting with my dollar for local everyday. When I need labels made I find a local designer, when I need printing done I go to an independent local printer and the like.