PuSh International Performing Arts Festival
What’s Your Business?
The PuSh International Performing Arts Festival is one of Vancouver’s signature events. Produced over three weeks each January, the PuSh Festival presents groundbreaking work in the live performing arts (dance, music, theatre, multimedia performance) from around the world.
Why Did You Start Your Business?
The PuSh Festival has been enthusiastically welcomed as a long-awaited breath of fresh air for Vancouver audiences and artists. Since launching in 2003, the Festival has grown to enjoy a highly regarded Canadian and international profile. An important animator of new creation, the Festival commissions groundbreaking works of performing arts while stimulating dialogue and exchange.
The PuSh Festival was a major partner in the 2010 Cultural Olympiad. In 2011, together with the City of Vancouver, PuSh launched the official celebrations of the city’s 125th anniversary with an outdoor event in Gastown that drew over 7,000 people.
January 2014 marked the 10th anniversary of the PuSh Festival, which had over 150 performances and events in 15 performance venues over 20 days. Attendance reached almost 24,000 with 79% average house capacity, with 37 sellouts.
What's Your Neigbourhood And Why Do You Love It?
The PuSh Festival is thrilled to occupy new office headquarters at 110 – 750 Hamilton Street in downtown Vancouver. We’re in the heart of the city, we can borrow sugar from the CBC, leave our spare key with the Vancouver Public Library Main Branch, and get the folks at the Queen Elizabeth and Playhouse Theatres to check in on our plants when we’re out of town.
The One Piece of Advice You’d Give Other Local Businesses Is….
To partner with a local arts organization! Over the last decade we’ve had the privilege of working with some of Vancouver’s favourite local businesses. They’ve been part of performances, shimmied with us on the dance floor, but we’ve also derived mutual benefit by cross-pollinating customers in distinct and engaging experiences. Whether it’s with the PuSh Festival, or any of Vancouver’s other numerous, talented arts organizations, our advice is to remain open to the creative opportunities for partnership that are unique to the arts!
What's A Little Known Fact About Your Business?
Every year, the PuSh Festival produces close to 200 performances and events in at least 15 venues across Vancouver in only three weeks. It’s intense.
What Inspires You to Keep Moving Forward?
We strive to be a festival of national importance—artistically respected, greatly anticipated and highly valued as a catalyst for cultural and community development. Engaging and enriching audiences with adventurous contemporary works in a spirit of innovation and dialogue is what gets us out of bed in the morning.
How Does Your Business Work To Better Our World?
The PuSh Festival expands the horizons of Vancouver artists and audiences with work that is visionary, genre-bending, multi-disciplined, startling and original. The Festival showcases acclaimed international, Canadian and local artists and mixes them together with an alchemy that inspires audiences, rejuvenates artists, stimulates the industry and forges productive relationships around the globe.
Why Is Local Important To You?
At the core of PuSh’s mandate is connecting international and local artists. We do this for two reasons: firstly, to show Vancouver audiences that when positioned alongside the world’s best, the home team measures up, and then some. Secondly, we want to encourage a cross-cultural dialogue about artistic best practices so that our local arts scene remains on the cutting edge, always evolving and moving forward. For PuSh, Vancouver’s personality is its culture, and that’s our whole business.
How Do You Support Other Local Businesses?
Over the years we’ve developed many unique opportunities for our partners and their stakeholders to connect with new audiences and nurture existing relationships. Beyond simple brand visibility, we find the sweet spot, integrating local brands with artistic experiences so connections to local businesses remain fresh and authentic.