Out-Smarts Marketing

What’s Your Business?

We work with small businesses to help them build their online presence and to grow. Services include websites, social media, SEO and email.

Why Did You Start Your Business?

2002

What Does It Say On Your Business Card?

Smart internet and social media marketing.

What's Your Neigbourhood And Why Do You Love It?

The office is located in Kerrisdale but business is virtual which means we can work from anywhere. Got to love that!

Best Kept Secret or Little Known Fact About Your Neighbouhood?

The loudest recorded concert took place in Kerrisdale when Motorhead played (a long time ago!). Times have changed!

The One Piece of Advice You’d Give Other Local Businesses Is….

You will make mistakes – don’t let them derail you but learn from them instead.

What’s The Most Important Business Lesson You’ve Learned?

Just because you can do everything yourself doesn’t mean you should. Focus on the tasks that generate revenue, do what you do best and outsource the rest (if you can!).

What's The Best Business Move You've Made Recently? The Worst?

Joining LOCO was the best move I’ve made recently!

What Local Suppliers (goods or services) Can't You Live Without? Why?

There’s a wee shop on Dunbar that sells goodies from the old country. When I fancy some Irn Bru or a wee Scotch pie I don’t have far to go.

What's A Little Known Fact About Your Business?

Our original logo was based on a crop circle and the company is called Out-Smarts because service is out of this world good!

What Inspires You to Keep Moving Forward?

When people I don’t know come up to me at networking events and thank me for inspiring them through the seminars I do, the videos or the blog. That is most rewarding and helps keep me going.

One Thing That Never Ceases to Amaze You About Doing Business Here Is….

How casual people are – both in what they wear and how they approach doing business.

Too Many Trips, Calls, Meetings, Emails, Tweets...What's Your Favorite Escape?

Disconnecting from digital and reconnecting with nature.

How Does Your Business Work To Better Our World?

Sharing knowledge of digital marketing on the Out-Smarts blog and at regular sessions at Small Business BC so that other small business owners in our province can benefit.

How Are Your Products/Services Environmentally And Socially Beneficial?

Being virtual makes it easier to be more environmentally friendly – using online technologies such as Join.Me and Skype to meet and train people limits travel and reduces environmental impact. Using public transit to attend in person meetings wherever possible.

Why Is Local Important To You?

Trust and respect. Local small business have heart, whereas big organisations (especially publicly traded ones) only care about the bottom line. That’s not good for society or the future of our planet.

How Do You Support Other Local Businesses?

By doing business and sharing opportunities with other small business owners, by getting office supplies up the street in Kerrisdale, by mentoring for Futurepreneur and Women in Leadership too.

You Are Excited About The Future Because…

In the world of digital marketing there’s always a new social network, algorithm or way of doing things. It’s fun and rewarding to stay on top of these developments and help other businesses take advantage of them to grow.