Ads & Video Ads
From 2012-2013, partnering with Vancity and The Tyee, we were able to offer free advertising to 40+ local businesses and get the message out to consumers about how local businesses keep our communities strong. We had a regular series of ads and several video ads featured on The Tyee throughout the year. Here are a few of the ads we produced.
Local Business Features
Here’s a 2012/2013 series of articles we seeded with The Tyee to highlight how local businesses work together:
Beautiful Relationships – Crafty Alliances Brew Local Biz Success. Read It Here
Beautiful Relationships – Vancouver’s Tight Knit Garment Industry. Read It Here
Beautiful Relationships – Sweet Cooperation Helps Local Biz Thrive. Read It Here
Beautiful Relationships – Making Local Biz Fizz. Read It Here
Beautiful Relationships – How to Make a Local Biz Salad. Read It Here
Beautiful Relationships – How Five Local Enterprises Thrive Together. Read It Here
Buy Local Week 2013
We are building media attention for Buy Local Week. Here’s some of the media attention for Buy Local Week 2013.
Metro News: Buy Local This Holiday Season, Vancouverites
Business in Vancouver: Buy Local Week Steers B.C. Shoppers Away From the Mall
BC Business: Buying Local Beyond Black Friday
Vancouver Observer: Buy Local Shopping Tips for the Holiday Season
Vancouver Is Awesome: Weekly GoodBomb: Buy Local Week 2013
Cowichan Valley Citizen: Shopping Locally Increases The Local Wealth
Whistler Pique: Shopping Local Will Keep Business Strong
We’ve organized several social media contests to engage consumers in highlighting which local businesses they can’t live without and why. We’ve received almost 2000 letters from consumers across the province in two contests we’ve run with The Tyee.
In 2013 we released a report quantifying the benefit of local suppliers. Here’s the press we received for our Power of Purchasing report. Find the report on our blog.