Hillary Samson works with Samson Consulting, helping small to medium-sized business with their business planning and operational efficiency. Hillary works with clients to help them analyze and increase the health of their business through business plan writing, capacity planning, implementing policies and procedures, improving internal processes such as product development and project management, and establishing effective reporting. She has worked with LOCO members Boldt Communications Inc., Mala Collective, Tradeworks, Raised Eyebrow, Talk Science to Me, Lunapads and others. Hilary’s e-commerce experience was honed at her many years at Abesbooks.com (a division of Amazon). Find out more about Hillary on her LinkedIn profile.
1. What are your areas of expertise?
I offer support for operations to small and medium-sized values-based businesses, not-for-profits and social enterprises including: tailored process and procedures, systems implementation, capacity planning, project and product management, operational growth planning, and reporting. I work with leaders in all industries, although I have a specialization in e-commerce operations.
2. What type of clients do you typically work with?
I work with values-based entrepreneurs and social enterprise leaders who are at some stage of change or growth in their organization, or are experiencing recurring issues in operations. (A sure sign a system is faltering!).
3. What are the business challenges you most often help your clients solve/address?
When the organization is going through some sort of change, often growth, and the current way that they run their business isn’t working any more. It isn’t as effective or efficient as it used to be, or as they feel it could be. This could show up as: low margins; communication problems with staff, contractors and customers; a lack of understanding of the current health of the business; and/or lack of clarity on where the business or enterprise is heading and what the best next step is. I help identify systems that are not scalable and guide the leader to know how to gather information so that they can make better decisions moving forward.
4. How do you help?
I help clients with anything systems-based or internal facing (how the business is run). With my regular clients I almost always start with helping them create or refine their projections so that we can have a realistic understanding of how the money is coming in and going out.
I also analyze a business’ capacity, making sure that the team (or solopreneur) is focusing mostly on their high-value tasks, seeing where there is room for growth, or understanding where the capacity needs to change to accommodate growth and/or reduce costs.
I conduct operational audits to evaluate the business’ current processes, procedures, policies and systems, make recommendations for change as needed, and help with creation/implementation of new procedures or systems. Crafting or improving regular reporting is key so that we can continue to understand the health of the business and how any changes are working.
5. How can you help a business in a 1-hour business clinic session?
The best way I can help is if the business leader has a specific problem about how their business operates – what area of the business isn’t working well, what is causing recurring problems, what is keeping them up at night about how their business is running. I also help with what is the next step of operational growth: should I hire staff or contractors?; do I have the capacity to launch a new product or service?; as the business leader, where should I focus my time and what do I need to know so that the business can grow?
Bringing a recent income statement (P&L) to the session is particularly helpful.