The concept of a carrot mob is simple – use a mob of customers and their buying power to support the type of business practices that conscious consumers want to see. The mob is used as a “carrot”, read: incentive to greening business. Carrot mobs lobby local businesses to commit a certain percentage of sales on the day of the mob towards greening their business – installing energy efficient lighting, putting more local/sustainable food on a menu, etc.
Vancouver’s Carrot Mob group is gearing up and Salt Spring Coffee Company, a local carbon neutral and fair trade favorite, is pledging 110% of profits to improve their Main Street location’s energy efficiency. The bigger the customer support, the more power carrot mobbing has, so JOIN US.
Date: Sunday May 16th, 2010
Location: Salt Spring Coffee, 4295 Main Street
More details: Carrot Mob Vancouver facebook page
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